Whether you’re working for a construction company, running your own business, or planning to start your own company, it is smart to keep tabs on what’s happening in your industry. It’s even better to learn from places that are doing things right!

  • 34% of Instagram users are millennials
  • 22% of all Instagram users log in at least once a day
  • 38% of users check Instagram multiple times a day
  • 25% of smartphone owners use Instagram
  • 72% of users have bought a product they saw on Instagram

Check out these construction Instagram accounts (many in Boston) to see what’s going on and who is rocking social media.

NS Builders

General Construction 

Location: Greater Boston Area

Highlights: For a relatively small Boston builder, these guys are killing the social game. They have a ton of followers 84,000, and loads of engagement for such a small company. This picture alone got 2,865 likes and 76 comments. Nick Schiffer, Owner & Founder, is building his brand around regular posts and Insta stories where you get to see a real day in the life of working at NS Builders. Not only do you see their gorgeous work you also get to see some of the challenges of working on renovations in New England. They’re upfront with their posts and often times ask their audience for feedback on their work. Nick and his crew focus on #keepcraftalive. Nick is also pretty good at using social media to help with his own hiring needs.

The Modern Craftsman

General construction Podcast


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Do parents push college for job security! • Is there more job security at a desk job w/ a college degree? Or is the bigger question growth path….. Does college give you jumping off point for a stronger growth path? Is there more risk in the career path of the trades???? • These are serious topics we need to tackle & promote clarity of what the future holds for someone entering into the trades. • Available on @itunes Link in bio ⬆️ @google play @stitcherradio @iheartradio @amazon Alexa • Find us ⬇️• ~subscribe ~listen 🎧 ~learn ~rate & review👊🏻 • #moderncraftsman • #craftsmanculture • #keepcraftsmanshipalive • #buildersofig#passion#carpentersofig#design#pride#tradesman#craftsman#carpenter#woodworking#tools#quality#value#renovate#remodeling#contractor#construction#keepcraftalive#tohgennext#skillsgap #renovation#reno ___________________________________ Think you fit the creed of The ModernCraftsman? DM us an action photo(s), bio, How you fell in love w/ this craft & what fuels your passion today.

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Location: Greater Boston area

Highlights: Nick from NS Builders, Tyler Grace from TRG Home Concepts, John Hourihan and Ben Fuller from Vintage Builders got together to showcase “the Modern Craftsman”.  The idea was to showcase how each of these individuals uses social media and technology to create value within their company and strengthen their brand. With 14,800 followers and posts receiving between 300-700 likes, they have lots of engagement while sharing live content via their Podcast. Their goal is to push the industry to be better and force other brands to elevate their game by being authentic and with transparency #keepcraftalive.

Keyes North Atlantic

Family-owned Electrical & Mechanical Design-Build Firm

Location: Newton, MA

Highlights: For a small account (only 126 followers), they’re smart about posting. This post from October 3rd got 31 likes and 7 comments! They’re posting at least twice a week, using high-quality photos, and keeping their base engaged. You get the impression they love the work that they do!

Rosario Construction Services

General Construction Services

Location: Lawrence, MA

Highlights: These guys are professionals and they want you to know. Many posts are same team members dressed sharply. Their brand is a big part of their messaging and get’s the most engagement, the post above receiving 128 likes and 6 comments. Also, note their uses of stories. These are a great way to show real-time action AND see who is looking at your posts.

Matt Construction

General Construction


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Brazil 🇧🇷 X USA 🇺🇸

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Location: Medford, MA

Highlights: This account has real personality and consistent engagement. Pretty impressive for under 500 followers. Don’t be afraid to add your own (or let your team add their own) personality to social media posts, on and off the job.

Shawmut Builds

Construction Management Firm

Location: Boston & National

Highlights: This is a large organization with a larger following than most. Their engagement isn’t as significant given their base, but their focus on large, beautiful projects like the one above serves them well. And their use of stories is spot on! They also used bitly to put tracking on their profile link. Smart!


Curated Content


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Brisk afternoon walks 👣🍂. (📷 @vic_nkt)

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Location: National

Highlights: This account isn’t quite construction, but it’s everything buildings and interior design and it’s very clever. Try to get your work posted on here! As you can see above, they share content from Boston. The photos are beautiful, their content is often useful (not just for show!), and they’re organized stories are impressive.

BuildSmart (Suffolk)

National Construction Management Firm

Location: Boston & National

Highlights: Where do we start?! Real people. Use of drones. Smart stories. Look at the engagement on these posts!! Most of these photos look real, real-time, and unique. It’s clear that this account isn’t just about Suffolk, but what Suffolk stands for. Even the name of the Instram account ties back to the Suffolk tagline.

Bid Downtown Boston

Events & New Development’s Downtown


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Check out the new bike lane on Franklin Street

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Location: Downtown Boston

Highlights: This account is all things Downtown Boston and another place to try to highlight your work. They don’t currently use stories, but they feature real people and get tagged a lot. This isn’t about professional photos, but about real-time content and development in the busy downtown area.


Content Curation For Construction & Real Estate Development In Boston

Location: Boston, MA

Highlights: Large following, but not a lot of engagement. This account is good about posting frequently. Try to get your projects posted on here! Those posts get the most engagement. This Instagram is also clearly part of a bigger content strategy. Check out how the posts relate the website content.

Best Practices For Your Construction Instagram

  • Post once a day and only once.
  • Think about your brand or personality.
  • Provide useful insights or tools.
  • Use tracking when possible.
  • Real-time is best.
  • Give your team the authority to post.
  • Connect posts to website content.
  • More followers don’t necessarily mean more engagement.


Let us know if there’s an Insta act you think we should be following!